Milliseid uudised eestlased loevad?

Eestlased klikkisid eelmisel aastal enim uudistele, mis jutustasid üldiselt Eesti elust ja olust ning andsid otsereportaažina edasi maailmas toimunud suursündmuste infot. Seoses kahe nädala pärast toimuva turunduskonverentsiga Password, mis seekord keskendub tarbijatele, uurime, milliseid uudiseid eestlased möödunud aastal enim lugesid. Oma kõige enam klikitud lugusid jagasid meiega Delfi, ERR ja Äripäev.

Delfi

Delfi lugejad armastavad aktuaalseid ja päevakajalisi teemasid - nad tahavad olla otse kursis sellega, mis maailmas parasjagu toimub. Seega jälgivad nad hea meelega otseblogi kajastusi suursündmustest (mis kestavad vahel mitmeid päevi), moodustades populaarsuse esiviisikust lausa neli artiklit. Esimene koht kuulub traagilise õnnetuse kajastamisele.

2016. aasta klikitavamate uudiste järjestus:

1. Õnnetus Pärnamäel

2. USA presidendivalimiste otseblogi

3. President Ilvese abiellumine otseblogi

4. Eesti presidendivalimised valijameeste kogus otseblogi

5. Terrorirünnak Belgias otseblogi

Esiviisikust jäid napilt välja Kelly Sildaru võidu kajastus X-Mängudel ning Aarne Rannamäe surmast teatanud uudis.

ERR

ERRi portaalide lugejad klikivad meelsasti üldiseid ja pehmemaid Eesti elu puudutavaid uudiseid. Vähem leidub skandaalimaigulisi artikleid, näiteks see, kuidas Leedu president keeldus Vene telekanalile intervjuud andmast.

Popimad lood ERRi portaalis aastal 2016:

Briti bariton laulis eesti keeles “Kauges külas” laulu

Tartus avas uksed Lõuna-Eesti suurim spaahotell

Uudis Aarne Rannamäe lahkumisest

Video sellest, kuidas Leedu president keeldus Vene telekanalile intervjuud andmast

Tehnikaminutid: Brexiti mõju Bitcoinile

Aarne Rannamäe viimases teleintervjuus: ma elasin äärmusest äärmusesse

Doktoritöö: enamikul Eesti poodides müüdavast linnulihast leiti tõsiseid nakkushaigusi põhjustavaid baktereid

Lisaks eelnevale oli paljuklikitud lugude seas ka Jalgpalli EMi puudutav info.

Äripäev

Äripäeva top 10 lugude edetabel näitab, et igasugused rahateemalised artiklid on kõnekad klikimagnetid.

1. Euroopa kohus: tööle sõitmine käib tööaja alla

2. Miks eestlane vaene on

3. TOP: 600 suuremat elatisevõlglast

4. Firma, mis maksab 4000-eurost palka

5. Vaata, millist palka saaksid oma ametikohal Soomes

6. Perearstide dividendide TOP

7. Rikaste TOP: idufirma kaksikvõit

8. Vaata, kas sinu nimi on althõlma pakutavas andmebaasis

9. Palga TOP: 600 Eesti paremat palgamaksjat

10. Palga TOP: 415 kõrgemalt tasustatud tippjuhti


Password 2017 konverents keskendub tarbijatele – nende käitumise analüüsimisele ja mõistmisele. Kui suured on käärid trendikate äärmuste ja massitarbija vahel tegelikult? Tule 16.- 17. märtsil Saku Suurhalli ja saad teada: www.password.ee

Osale arutelus

ERROR: Object template SessionInfo is missing!

Toetajad

VIGA

Meil on tehnilised probleemid. Katsume need kiirelt lahendada. Vabandame!

Palun kliki mõne aja pärast uuesti: www.aripaev.ee

Kuniks veebileht ei avane, on meil pakkuda teisi tooteid:

Infopank Äripäeva käsiraamatud Äripäeva Akadeemia Äripäeva Raamatuklubi Äripäeva veebipood

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