Passwordi programmi lisandus vestlusring teemal "Keskklassi tõus"

Kaidi Laev
Kaidi Laev

Vestlusringis osalevad TV3 telestaar Mihkel Raud, Denim Dreami turundusjuht Kaidi Laev ja Triestate arendusjuht Vivika Simmo.

Esinevad:

Kaidi Laev, Denim Dreami turundusjuht
Kaidi Laev on turundusjuht moekaupade ettevõttes Põldma Kaubandus, mis tegeleb nii jae- kui hulgimüügiga, omades 91 esinduskauplust ja e-poodi Baltikumis. Ettevõtte brändiportfelli kuulub üle 20 erineva moebrändi nagu Guess, Tommy Hilfiger, Calvin Klein, Pepe Jeans jt. Kaidi Laeva vastutada on ettevõtte turundustegevuse juhtimine Baltikumis vastavalt ettevõtte ärilistele eesmärkidele ja rahvusvaheliste brändide nõuetele või reeglitele: turundus- ja strateegiaplaanide tegemine, eelarvete koostamine, turundustegevuse analüüs, ettevõtte kommunikatsioonikanalite juhtimine, arendus ja sisuloome, maine kujundus, turundusosakonna juhtimine Baltikumis.

Vivika Simmo
Vivika Simmo

Vivika Simmo, Triestate arendusjuht
Vivika Simmo alustas oma töist karjääri reklaamibüroodes, kus tegeles nii arvutigraafika, fotograafia kui ka projektijuhtimisega. Pea 15 aastat tagasi otsustas ta teha kannapöörde ning asus tööle kinnisvaravaldkonnas. Esialgu maaklerina, poole aasta pärast arendusprojektide juhina, sealt edasi juba arendusjuhi, PR- ning turundusjuhina. Vivika on töötanud kinnisvarafirmades nagu Arco Vara, BPT, Colliers-International, Uus Maa Kinnisvarabüroo ja Pindi Kinnisvara.

Tänasel päeval on Vivika kinnisvaraarendusfirma Triestate arendusjuht. Tema töökohustusteks on uusarenduste turundusalane tegevus, koosöölepingute sõlmimine, kliendisuhted, reklaamtegevuste kavandamine, korraldamine ja tulemuste analüüs, digiturundus jne.

Passwordi vestlusringe modereerib TV3 telestaar Mihkel Raud.

Seekordne Password keskendub tarbijatele - nende käitumisele ja tarbijate mõistmisele. Vaatame olulisemaid tarbijatrende nii Eestis kui maailmas ja analüüsime tarbijate käitumist.

16. - 17. märtsil toimuval aasta turundussündmusel Password 2017 tulevad vaatluse alla järgmised tarbijatrendid:

Tarbijatrend 1: Toitumine
Tarbijatrend 2: Esoteerika ja vaimsus
Tarbijatrend 3: Jagamismajandus. Raha, auto ja kinnisvara.
Tarbijatrend 4: Keskklassi tõus
Tarbijatrend 5: Finantsvabadus. Säästmine vs tarbimine
Tarbijatrend 6: Maailma parandamine
Tarbijatrend 7: Hipsterkultuur
Tarbijatrend 8: Tarbijad väljaspool Tallinna
Tarbijatrend 9: Meedia ja meelelahutus. Miks nad nii käituvad?

Registreeri end: www.password.ee 

Osale arutelus

Toetajad

VIGA

Meil on tehnilised probleemid. Katsume need kiirelt lahendada. Vabandame!

Palun kliki mõne aja pärast uuesti: www.aripaev.ee

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Infopank Äripäeva käsiraamatud Äripäeva Akadeemia Äripäeva Raamatuklubi Äripäeva veebipood

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(currentElement - numberOfElements) : currentElement; } alreadyScrolling = false; }; var _addPrevElements = function (transition, elementIndex) { var firstElement = currentElement - 3 * numberOnPage; if(typeof elementIndex !== "undefined") { firstElement = elementIndex; } while(firstElement < 0) { firstElement = (firstElement < 0) ? (numberOfElements + firstElement) : firstElement; } var items = _getElements(firstElement, numberOnPage).addClass("js-read-next__items__prev").css("transform","translate("+transition+"%)"); $readNextItems.append(items); }; var _addNextElements = function (transition, elementIndex) { var firstElement = currentElement + 1; if(typeof elementIndex !== "undefined") { firstElement = elementIndex; } while(currentElement >= numberOfElements) { firstElement = (firstElement >= numberOfElements) ? 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